This cross-platform marketing campaign started as a summer flash sale concept. Ideation included word clouds and numerous thumbnail sketches to capture a quintessential summer feel.

Swimming, sunbathing, and picnics on fresh green grass all invoked thoughts of summer. However, no matter how many iterations I conceptualized, the campaign was still missing oomph. During this design process, I was obsessively tracking the heatwave traveling across my home state and inspiration struck!

Nothing says summer like a sunny forecast filled with savings.