Colorful curriculum images combined with engaging illustrative characters created a consistent cross-platform campaign that felt fresh and exciting throughout the month plus it was active. This sale campaign was composed of 6 emails, 4 separate carousel social posts, and multiple web banner ads.

The Friday before the campaign went live, the sale was changed from a print curriculum sale to 20 percent off all curriculum. Campaign content had to quickly change to include copy and imagery referencing online products in addition to the print products already being showcased; every deliverable was finished and published on schedule.